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Google PageRank vs Alexa Rank. Determining a website’s advertising value through PR and Alexa Rank

Google PageRank vs Alexa Rank. Determining a website's advertising value through PR and Alexa Rank

When buying advertising on websites, you usually have to rely on the webmaster of the site to send you accurate traffic reports. But how do you know the webmaster isn’t making up the stats to try and get more money out of you?
Fortunately, we can use Google PageRank and Alexa Rank to get a rough [...]