Proper selection of keywords is key to getting as much out of the search engines as possible. While you should develop your website around one or two main keywords, it is just as important to develop longer phrases related to your keywork. For example, if you make a blog about web hosting you would want to develop the keyword ‘web hosting’ as well as similar key words like ‘web hosting blog’, ‘web hosting guide’, ‘tutorials on web hosting’, etc., etc.

It is also important to keep your keyword density within a target range of 3%-8%. Use the keyword density tool to help you determine your website’s current keywords and the amount of times they show up on a particular pages.

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