Some say that keyword density has no effect on a web site’s search engine rankings however, I disagree. Even distribution of your desired keyword throughout the page on your website will definitely increase your keyword hits on web searches. With that in mind, you should still be reasonable with putting your keywords on the page by keeping the keyword density between 3%-8%. Anymore and you might start to get penalized by a search engine thinking you are trying to keyword stuff your pages.

Rule of thumb: A good amount of keywords is an amount that won’t disrupt the readability of your website.

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