Knowing a website’s Google PageRank and Alexa rank are one of your most important statistics you can use to guesstimate the average value and traffic amount that certain website gets. Learn more about how to determine a website’s advertising value through Google PageRank and Alexa Rank.

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Google PageRank Explained

Google Ranks individual websites based on how many other websites link to it. The more links a website gets, the higher the PR value it will likely be assigned. Google Ranks sites from PR0 to PR10. While it takes little effort to attain PR4, an experienced webmaster can spend years of hard work to reach higher ranks like PR7 and PR8.
Alexa Rank Explained

Alexa Rank can be a good indicator of a web site’s traffic levels. Alexa assigns a rank to a website based on how many times users with the Alexa Tool bar installed visit a website over a specific time frame(roughly 2 week intervals). The lower the rank, the more traffic a website gets. Websites with 50,000 rank or below are considering high traffic websites.