Google PageRank vs Alexa Rank. Determining a website’s advertising value through PR and Alexa Rank |
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When buying advertising on websites, you usually have to rely on the webmaster of the site to send you accurate traffic reports. But how do you know the webmaster isn’t making up the stats to try and get more money out of you?
Fortunately, we can use Google PageRank and Alexa Rank to get a rough estimate of a web site’s advertising value and traffic levels. Just remember that while these tools are great for this process, they do not tell the full picture all the time.
A web site’s Google Page Rank can tell us:
How much SERP value you will get from a link from the website you want to advertise on. Depending on the number of incoming links and the PR value of your website, will likely determine how much traffic Google will send your way.
More info on developing back links and off-page SEO techniques.
Sometimes a sites PR can give you an idea as to how much traffic it gets. For instance, if a site is PR7 or 8, it is probable that the website is getting a good amount of traffic OR the webmaster has done a really good job at attaining high PR links to his/her website. However:
- I have seen many PR6 websites that get hardly any traffic.
- I have seen many PR3 websites that get a TON of traffic.
This is where you can use Alexa Rank to help.
We can determine a rough estimate of a web site’s traffic through Alexa rank. Alexa rank is determined by how often people with the Alexa Toolbar installed on their browser visit a certain website. The higher the Alexa ranking number, the less traffic it probably gets.
If you are looking for your advertisements to reach a large number of people, you will want to target sites with 175,000 Alexa Rank or less. Websites with Alexa rank 50,000 or less get a lot of traffic, but be prepared to shell out some dollars for these sites.
Note* Alexa rank CAN be gamed by setting up many Alexa bots (computers with the Alexa Toolbar installed setup to continuously visit a certain site in order to boost its Alexa Rank. So don’t always believe what you see as far as Alexa Rank is concerned.
Use PageRank and Alexa rank only as a guesstimate.
Google PR and Alexa rank are a great way to get a fast reading of traffic for a website. I generally like to collect a group of sites related to my niche and go through each one for PR and Alexa rank. Once I weed out the sites that don’t fit my criteria, I will contact the webmaster for more accurate statistics. Just keep in mind that while Google PageRank and Alexa are great tools for finding the advertising value of a website, they are not 100% accurate and should only be used for a rough estimate.
Have a better way to figure out a website’s traffic? Let us know how you figure out the advertising value of a website!
Feb 13th, 2009 at 1:24 am
Is this done by mass messaging youtube users or comment spamming?
No reviews to be seen yet. If you are interested then i’ll do it
Feb 13th, 2009 at 8:58 pm
I wouldn’t take a decision on advertising based on pagerank, I would use alexa and I would request the owner of the site some screenshots of his analytics and stats.
Feb 16th, 2009 at 5:02 am
World famous publications like the Forbes, and the Wall Street journal are writing on Alexa which only goes on to prove its credibility and popularity.
Feb 17th, 2009 at 3:58 am
Hello,
Well done. I searched for “Google alexa correlation ” and your post was exactly what I was looking for.
The question I’m now researching is what is the causal-effect relationship ? Does every step up in GPR drive more traffic and thus increase your ATR ? Or does an increase in ATR somehow help your GPR ? Is PR really only determined by incoming links ? Maybe, to a large extend, but I’m not completely convinced.
Apr 1st, 2009 at 5:23 pm
yes, If I wanna buy an advertising link on a website, yes, I will look for the PR value of that site.. but no way I am giving too much attention to the Alexa Rank. That Alexa rank can be fooled by too many methods.