On page search engine optimization. The most important web page factors |
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Search engine optimization is an important part of almost every web site on the net. Without search engine optimization, you won’t receive ANY traffic from the top search engines - which are Yahoo, Google, and MSN. If your web page isn’t getting traffic from the top engines, the cause is more than likely poor search engine optimization(SEO).
SEO can be broken down into two main parts - On page optimization, and link building. Your rankings are dependent on these 2 factors. The value of each is roughly:
25% On page optimization
75% Link building
Without either your web site is doomed. Although On page optimization is only 25% of your ranking value, without it your page won’t rank at all so it is best to start here. On page optimization can be broken down into two parts - hidden and visible.
Today I am going to focus on how to optimize the hidden attributes of your web page in order to gain the most traffic from the top search engines.
The hidden SEO attributes include optimizing your web page’ title and your meta tags. The hidden attributes are all found between your <head></head> tags. This is a web hosting blog so I am going to setup a example trying to target the keyword ‘shared web hosting‘.
First start by creating and saving the page with the keywords as part of the file name. For this example I would save my page as shared-web-hosting.html. This will give you a slight boost because major search engines will see the page name shared-web-hosting and will believe the page is about shared web hosting. Some say that hyphens help the search engine parse the keywords out of the URL so you might as well include the hyphens.
Now within the <head></head> tags you will find the two HTML attributes that are used for SEO.
The first and most important tag is your <title></title> tag. Within the <title> tag you will want to use your keyword twice but no more than twice or else your page might be marked as SPAM by the search engines.
If I am targeting the keyword shared web hosting I will want to make my title tags like this:
<title>Shared web hosting Information page. Learn about shared web hosting</title>
Notice how my keyword is used at the beginning and the end of the title. Search engines love this(at least for now). Make sure you use no more than 65 characters.
The second tag that you are going to use for SEO are the <meta> tags. There are a bunch of meta tags but we are going to focus on 2 particular ones. These tags are:
Your meta tags should go directly under your title tag but still within the header tags of your site.
<title>title here</title>
<meta name=“description” content=“2 sentence description of your page” />
<meta name=“keywords” content=“a good, amount, of, keywords to use, is, between, 10-20″ />
These are important no matter what people tell you. Make these accurate to the content of your page and do not try and cheat by stuffing it with keywords or inaccurate information. You will get penalized almost instantly by all the search engines.
Here is how I would make my hidden tags look for a page targeting the search term ’shared web hosting’
filename: shared-web-hosting.html
<html>
<head>
<title>The Shared web hosting Resource. Find articles on Shared Web Hosting</title>
<meta name=“description” content=“Find all the information you need about shared web hosting. We have
quality shared web hosting documents and web hosting industry news” />
<meta name=“keywords” content=“shared web hosting, web host, shared hosting, shared website hosting, shared, hosting industry articles, web hosting news, web, hoster” />
</head>
This is a good place to start with your on page optimization project. If your old page wasn’t keyworded by using the proper hidden attributes, you should now notice an instant boost in search engine rankings for the keywords you were aiming for. To learn the best way on how to design your hidden tags is to just mess around with it until you find the best results. It’s just a matter of practice.
Aug 31st, 2008 at 9:28 am
Great article..
I have found the page title to be one of the most important pieces of text on the entire web page.
It still amazes me to see people web pages showing nothing but stupid words like Home of “Untitled”
Simply popping the right keyword into the title tag can do wonders to your SEO’ing of your website..
Take care
Bruce
Sep 9th, 2008 at 9:51 am
Grate! Yes definitely Page title is the one of the major optimization to get traffic. Search engine first looks at this tag and understand what the page is about. I think Keywords must be included into this tag but with a meaning full way so that not only search engine but also visitor may gets some idea about the page when viewing the title. One important factor here not to include related keywords many times to get ranking, it may be keyword stuffing and if ,then your time and hard work may waste. Okay, thanks again for posting and sharing also looking forward for some interesting topics next.