Building web site backlinks to increase your search engine rankings. Off page SEO |
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Your search engine rankings are based solely on two areas. Your on page content optimization and the quality and quantity of back links your site has. A back link is defined as another website besides your own that is linking to either your main homepage or a sub page in your site. Your rankings depend 25% on how you optimize your on page content and 75% depends on your backlinks. Without back links your site is worthless, without quality on page optimization, your site is worthless. I will go over the basics on how to gain back links for your website.
Todays search engines rank your site based on how many links from other websites are pointed to it. Each back link is given a value depending on how relevant it is to your site, how popular the site linking to you is, and how many back links that site is giving to other web pages.
Google labels each web site it indexes with a PageRank between 0-10. Sites with a higher page rank value are considered to be more valuable websites. These websites gain their high value rating by having a lot of links from other high PR sites. You will want to try and gain back links to your web site from these high page rank/high value web sites. However, this is easier said than done. You will find that links from PR7 and above are really difficult to get.
I will explain to you how these links can effect your rankings with an example. Let’s pretend I run a web hosting business called xyzWebhosters.com.
I have searched the web and have found two web sites that I can put my link on:
Website number 1 – PR 6 – A web site about web hosting
Website number 2 – PR6 – A web site about dogs and cats
A Web site number 1 text link will provide more of a value to my web page because it is related to what my web page is about. Web site number 2 is still a high PR page but it has nothing to do with my site so it will provide less ranking value to my website than website number 1.
Here Is another:
10 web sites with PR of 4 about web hosting
1 web site with PR 5 on web hosting
The single web site with PR5 will provide about the same value as having 10 different PR 4 web sites linking to you. One PR5 link is about = 10 pr4 links. Now you should have a general idea how quantity and quality of links are related. A bunch of low PR links do provide your site with ranking value, but a single higher PR page will provide your page with the most value.
Where can you get back links from you ask? There are many ways to getting back links. Some you can get for free, some you won’t be so lucky with.
Do follow blogs - Do follow blogs are a great way for you to get links to your website. These do follow blogs are blogs that have taken off the standard no-follow meta tag and made it so their web site passes on link value to yours. I recommend you check out http://linkbuildingbible.com/dofollowdiver/ for a list of a lot of do follow blogs. You can even filter by niche so that you can find blogs related to your site. Leave valuable comments on the blogs you are posting on or else you won’t be given a link. They will just mark you as SPAM
Another way to gain free back links is through web site directory submissions. You could spend days and days doing this and still have thousands of more directories to submit your site to. Here is a good list of some Page ranked web directories that you might want to submit to:
http://tucsonseosolutions.com/dofollowlistoflists
Start with the high PR directories and work your way down. Directory links aren’t as valuable to your site as regular web sites can be. This is because directories tend to have thousands of outgoing links on them so the search engines rank the links with less power and value.
Try to only build between 30-50 backlinks a day. Any more than that and it’s possible the search engines will think you are spamming your links. If this happens they will stop adding the value those links give to your site so your efforts are pretty much wasted. Remember to build your links naturally to avoid this penalties.
Jul 9th, 2008 at 1:05 am
Nice tutorial, great information about the values of back links. Thanks for sharing with us.
Jul 15th, 2008 at 11:13 am
Great advice. Another thing that makes links from related sites more valuable than unrelated links of the same PR is that presumable visitors to the relates sites are more likely to click on your links – giving you some direct, non-SEO benefit as well!
Aug 14th, 2008 at 7:56 am
good article although i would have to disagree slightly with the one PR5 link = 10 PR4 links part as this is also heavily dependent on how many links leave the page in question.
if you have a PR5 page with 100 links off it, and a PR 4 page with 10 links off it one of the PR4 links would be 5 times stronger than the PR5 page.
PR divided by links off page gives you the true value.
kev @ SEO Ibiza
Aug 25th, 2008 at 7:34 am
Thanks for a very concise and easy to follow explanation of Page Rank. I was confused before I read this about whether it was better just to go for volume over quality, but now I know go for the quality backlinks. I am also confused over the new concept of Trust Rank that I have read about… could you perhaps post on this? Is it related to Page Rank or is it a new thing google is doing in addition?
Sep 4th, 2008 at 10:46 am
I would also have to agree with building back links to your website, go for the high pr pages, and relevent content helps more now but the main thing besides the SEO of your website which should be the first thing you look at, then build back links. More high pr back links to your website than the guys/gals on the first page of google with your researched keyword/s=win, win=first page for researched keywords.
Sep 11th, 2008 at 2:05 pm
This is a very useful post. I had no idea that one PR 5 link equals 10 PR 4 links. I’m sure there are other variables, but this a good foundation of link values.
Thanks for the explanation, plus the resources so we can get links!
Sep 29th, 2008 at 10:26 am
Yea I know high PR pages back links has much importance then low PR pages. But I think strength of the page which links to your site is also another important matters to consider, that is page strength. But how 10 web sites with PR of 4 about web hosting equals to 1 web site with PR 5 on web hosting, I do not understand.There may be some other factors for this.look forward to little more explanation on next post. Thanks for posting such interesting point and also for resources.
Sep 30th, 2008 at 4:09 pm
thanks for the information about back links.. I am currently looking for a site that can list down dofollow blogs and I found your post about backlinks..
this will really help me alot!!..
thanks and more power!
Oct 4th, 2008 at 12:59 pm
Yup, you are right.
but just think the link building in another way.
Normally a PR 5 link sales cost you $20-$30 per month
If you buy one month, you won’t see anything.
Buy 3 months in straight to see some result.
So total $70-$90
DO you think this investment cost $90 worth?
The traffic from this $90, can return of investment in 3 months?
The traffic can push your profit more than $90?
you must consider before you build that.
Or the best question
What can you do with $90 to invest your domain?
Oct 4th, 2008 at 4:49 pm
Desmond,
That is a great way to look at the value of a PR text link. After my experience, I no longer believe that buying links for the PR is effective or worthwhile. Ive read that it actually takes 6months + for links to get their full benefit so you are already dropping $180 for a single PR 5 text link. I think that $180 could be invested in other ways to get traffic to your website. Then you also have to worry about the search engines devaluing your link if they determine it to be a paid link.
Great comment!
Oct 5th, 2008 at 9:12 am
Dan,
From what my experience is
Article, more article, niche article, quality article.
Is the best way to grab link bait.
post your article to Good press release.
even some famous article site, pay them $200 to list the good article.
This is the best way to grab your most niche most unique visitor.
In conclude, no other way is better than a niche & quality article.
Oct 5th, 2008 at 3:35 pm
So you recommend article submission to the top article directory sites out there? I have been very skeptical of it for one reason. Why give some other site my unique content when I can put it on my site and get all the search engine traffic to it instead of someone else. However, I have heard that some people are successful with article marketing.
You have changed my mind though. I am going to write a couple summary articles and submit them to some article sites. I am curious to see the results from it.
I will write up a post in the blog on whether it was successfully or not. I want to wait a fews weeks time before I post my findings.
Oct 12th, 2008 at 12:05 pm
Whoa, right in your first paragrtaph there is a significant ommision. A critical SEO elemnt is the proper articulation of the , , and maybe the tags.
I really like your article otherwise.
BTW. Everyone — make your title tag 65-66 letters in length and pack as many keywords into those letters as you can. Don’t use: and, the, great, &, a, best, and more.
Oct 17th, 2008 at 5:24 am
I’m glad that dofollow is starting to become a big trend.
I think it restores the natural order of the web where sites link to each other.
I understand why google initially recommended nofollow due to SPAM.
Now that there are several plugins that can protect against spam in a blog,
I no longer see the reason for nofollow.
Thanks for making your blog dofollow.
busby seo test
Dec 31st, 2008 at 2:33 am
That’s true. Blog commenting and directory submission helps a lot to build more backlinks. One thing I would like to know in this post is that why the link goes to dofollow list of blogs instead of directory list. Isn’t it wrong?
Jan 5th, 2009 at 4:06 am
Yes, link building is still to be a priority when we want to optimize our site. It is like traditional marketing, we need to manage our marketing plan by telling people about who we are and what we sell etc
Feb 8th, 2009 at 11:14 am
Good advice on limiting the # of back links you do again. I ran into this problem first hand 2-3 years back when I went way overboard….I ended up losing the value of all the links. Talk about frustrating.
Feb 9th, 2009 at 6:37 am
Good points, I do however not agree with your point on how many to do a day, as many top blogs such as technorati etc, can get over 500 to 600 backlinks a day and they are fine..
Also Matt Cutts from google has mentioned many times incoming links cannot hurt us..
Feb 10th, 2009 at 4:53 pm
Timon,
This is true but…that is because they are already an established authority website to Google. I guarantee you if you do aggressive link building for a website that has no authority you will get penalized. Your site wont be penalized, but your incoming links will be devalued – which in turn will slowly drop your rankings.
Mar 1st, 2009 at 1:21 am
Great article and responses! What a pain it has been just trying to build my first website and the learning curve? Man, I never would’ve thought it would be so hard..But, I’m learning. So, hopefully things will turn for the better.
-Mike.
Mar 27th, 2009 at 4:37 pm
Hey! I’ve enjoyed reading 2-3 of your articles.
I’ve had a site for 2 months and am only just learning about PR etc. I’ve submitted profiles on many diff directories (probably about 40 different dir & social media sites) and found my alexa ranking jumped to about 2.6 million (from abt 5 million) in a few weeks. PR is still 0 but I’m working on it
Just wondering if you could tell me the diff b/w backlinks and site links? Did a search for it but not sure about the diff yet. Just saw that on a video somewhere where this guy had about 40 backlinks and 100,000+ site links and a PR of 4 .. confusing!
Thanks for the great articles!
Mar 27th, 2009 at 8:23 pm
Tia,
Backlinks and site links are the same thing. I’m better the guy was referring to 40 backlinks in google (google tends to show a lot less backlinks) and the 100,000+ are his actually backlinks.
I know that our web hosting site. http://www.readysetconnect.com had something like 160,000 backlinks at one time while google would only show about 125 of them.
So site links/backlinks are the same thing.
Mar 27th, 2009 at 8:24 pm
I’m betting the guy*
Mar 28th, 2009 at 10:45 pm
Thanks for clarifying
It blows my mind that websites can have that many backlinks!! Alexa doesn’t show them all either. Crazyyyyyyy!
Apr 5th, 2009 at 11:44 pm
Commenting on Dofollow blogs are the best way to get quality backlinks in my honest opinion. I manage to double up Alexa and backlinks recently.
Jun 23rd, 2009 at 1:57 am
Good article.Building Backlinks is an important aspect as far as SEO is concerned,because search engines give more importance to the number of quality backlinks and hence consideres those sites more relvant than the others.
When search engines calculate the relevance of a site to a particlular keyword, it considers the number of quality inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.
Commenting on doFollow blogs with the KeywordLuv as well as CommentLuv Plugins are very helpful in building backlinks and increasing traffic to your site.
http://www.marketraise.com
Jul 8th, 2009 at 3:11 am
Link Building is a time consuming process. It should be thought of as a long term goal. An effort made by you today will result in better search engine rankings for tomorrow.
Importance of Links
Jul 13th, 2009 at 8:58 pm
Hey there, nice article about link building. Now i’m interested in finding do follow blog and share my thought on it
Jul 19th, 2009 at 12:42 am
Thanks for posting those back links building strategies, i am agree with mostly do follow blog commenting which is very fast and reliable back links could be create within few min and google love to this kind of links.